How to Use

<aside> 💡 Every conversion rate leads to an actionable point.

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ROI (sales generated / market cost)

a high ROI could be due to..
- low purchase #, but purchase price high (i.e. big size)
- high purchase # with low market cost

Reach → Visit

if low:
- unmatched content type (un matching followers-base)
- unmatched collaboration method (i.e. inaccessible link, unclear message)

Visit → Cart

if low:
- unmatched content type (does not meet the followers’ needs), due to…
  - packaging
  - pricing
  - product
    - feature
    - utility
    - quality

Cart → Purchase

if low
- unmatched content type (does not meet the followers’ needs), due to…
  - packaging
  - pricing
  - product
    - feature
    - utility
    - quality

Weekly/Monthly Review on…

<aside> 💡 Build a database that allow you to reflect on past tactics and build future strategy

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What content type provides the best Reach→Visit Conversion Rate? Build your own target consumer profile.

This might indicates your sweetspot/your target consumer profile. Then, identify influencers that have the same followers type as your target consumer profile.

Based on this content type, is there anything we could do on packaging/pricing/product/website to increase the Visit → Cart or Cart→ Purchase conversion rate?

This might include streamlined checkout processes, clear product descriptions, or limited-time offers.

How do I identify an account with loyal followers?

Look for accounts with high engagement rates, consistent interaction from followers (likes, comments, shares), and strong community presence. Loyal followers often display repeat engagement and positive sentiment in comments. They might have followers that are more willing to purchase for the influencer.

What collaboration method provides the best ROI?

Identify what works best and break down what makes it works best. Then, re-design your collaboration method.

Reference:

The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales

Chris Smith, 2016 The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales

Any questions, email: [email protected]